Naming your app
What may seem not that important is in fact really worth thinking about. Some people say that giving a name to your application is one of the most important decisions you will make in the process of development. It’s about taking that extra step and it will have a marked influence on the success of your app. Ideally, you’ll want a title that maximizes your app’s exposure to potential customers. The most important consideration in application development is, of course, the quality of the app itself, but the second, and only slightly less important, is making sure your customers know about it. Most customers will find your app using a search tool of some kind, so you need an effective naming strategy.
Naming your mobile app requires a great deal of thought and some time working with it. The name has to tell the customer quickly and clearly what it does or they simply won’t bother. Think about the purpose of your app and what you are really providing. Is it a social media product that offers access to friends and family? Is it a personal organization tool that saves time? If you can think beyond what your product does on a superficial level and into the more significant service that you’re offering, you could end up with an ideal evocative brand.
The app name should not only be closely connected to the app’s functions, but it should also be something users can instantly identify the app with. Think of it as a first impression. The competition is fierce with many similar apps like yours, don’t be the one that get lost in the mix, stand out and do it with your app name.
The app name goes hand in hand with other factors that affect the first impression. We will not write about this now but to mention it, it’s the icon, screenshots, text and star ratings. If the name is unclear you’ll be depending a lot on these factors to convey its purpose. So if your name stands out and the user understands instantly what it does and why it is better than the competition, you will have more chances for success
Here are some important points to think about when naming your app:
Is the name present? Secure it.
Do your homework and check if there is already an app by the same or a similar name before submitting to an app store. Imaging spending countless of hours making an app, publish it and noticing the name is already used..catastrophy. Having a similar name for your app may run into copyright issues at a later time, it will also create unnecessary competition for your app. Take a look at Google search to see if there are any companies or entities using that name already. Just because it’s available in the App Store doesn’t guarantee it not being used elsewhere. Secure the domain in all the social services like Twitter, Facebook etc. A good tool for that is Namechk
Make sure your name doesn’t sound too conspicuously close to popular apps. Many out there want to be part of the new and trendy apps and starts naming their app with a similar method. Maybe you will gain some recognition for it but you would presumably lose it in legitimacy. Isn’t the original one the only one worth buying? Be the one that breaks the trends and starting a new one, even when it comes to naming.
The timing of naming the app is also crucial. If you get your heart set on a name but the actual development of the app isn’t very far along, remember that you can’t squat on a name, according to Apple. You’ll have 120 days total to submit your initial binary in order to hold that name. Otherwise, you’re up against the chances of someone else taking it.
Your app name should relate to its functions. Choose a name that most closely describes the app. All those questions, and many more, are considered in those split-second moments when someone’s browsing the App Store or some other marketplace. Why not push those compulsive buyers over the edge to dive in to buying your app by giving it a stellar name?
Make it easy to remember
The name of the app must be easy to memorize for the user. Since clarity and reconcilability are so important, make sure they take the front seat when deciding on a name. Remember that users are faced with tons of apps and will initially see your app for a few seconds’ tops.
Make it easy for users to pronounce. This will increase your app’s chances in the marketplace. The name of your app should be as uniform as possible out in various app stores and countries. The brand of your app can only grow through constant presence.
The SEO and ranking factor
Naming your app is also connected to the SEO part, for some an unexplored area. For those who don’t know it SEO is short for Search Engine Optimization and is a way to let top search engines such as Google “find” you easily and list you among their earliest search results. A clever SEO strategy would keep your app ahead in the ranking but it takes some time and needs a little bit of work. If you are new to this I would recommend getting some tips/help from somebody you know or hire someone.
Remember to use the keywords wisely to get as many users searching for it possible. Use maximum keywords in your app description. You have 100-character limit, make sure all the keywords counts and optimize all those characters to the best extent possible. Separate each keyword with a comma and include plurals and synonyms wherever they apply. Try including the phrases “free”, “lite” or “cheap” wherever applicable. This will drive additional traffic to your app and increase your search ranking in Google.
Google Adwords has a tool called The Mobile App extension that will help advertisers raise awareness of the fact that they have an app. When users are searching on their Smartphone’s for a brand name or product category, they’ll see relevant ads displayed, and advertisers that have apps can append a link to their app below the ad description. Gooogle Adwords cost money but with a smart usage of the keyword it is a very good tool.
A good way is also to include some popular search terms in your app title. This has the double benefit of helping with SEO, and it also ties into our first point about the fact that the name should clearly help tell the customer what the app does.
Your app URL is also an important aspect for SEO. Needless to say, the name of your app will be used as the URL filename by default. Remember not to use irrelevant or special characters in your app name, as this might end up causing an error in URL generation.
Formatting App Description
Formatting the app description is yet another aspect you need to look into, before submitting your app. This description will be shown on both the app store you submit the app to and on your app webpage. Briefly describe what your app does in the first two lines. Apple for example hides the rest of it behind a “More” link. Avoid long blocks of text. List key features. Include user reviews and expert reviews once available. Emphasize app’s simplicity and ease of use. Keep in mind that many people will browse the store and read your description from their phone or tablet, so it is a good idea to keep it brief and highly scannable.
Categorizing Your App
Categorizing your mobile app is about as important as giving it an appropriate name. This helps in overall app marketing, so that you can enhance the general reach of your app. Choose a category that has the least competition and also a decent enough keyword ranking. One effective tool to let you gauge the existing competition between the several categories in the app marketplace is MobClix. At least, it lets you get a good idea of the best categories you can place your app in.
Test Your App Name
If possible, test your app name among a closed group of trusted people e.g family, friends, colleagues etc, before actually submitting your app. Feedback will help you estimate the efficacy of your mobile app.
Amalgamations are combinations of two or more words. These brands are intended to borrow credibility or connotations from the words that are amalgamated together. AppMakr, iBuildApp, AppSpotr is a few examples of companies with the DIY platform that use this technique. You may have heard of Evernote as well, a perfect example of a good amalgamation. Make sense right? This technique can be fairly effective for mobile apps, as long as the chosen words retain their meaning and describe the app accurately. And don’t “over-amalgamate” and go past the aforementioned character limits. Try making the words short, effective and descriptive. The best app names sometimes use a simple convention of pairing the basic function of the app with a word that enhances it.
Many of the trusted apps out use the camel-case method. CamelCase is a naming convention in which a name is formed of multiple words that are joined together as a single word with the first letter of each of the multiple words capitalized so that each word that makes up the name can easily be read. AppsBuilder is one example that uses this technique. People recognize this method and it’s a good one to use.
Use space wisely
You only have a very short space to name your app, 11 characters or less before it gets truncated. Short and concise is the way to go. This means that you need to be really clever with how you use the space once you take all the considerations above into account.
Use name generators
If you’re really stuck for what to call your app, you might get a nudge in the right direction by using a name generator such as nameboy.com or dotomator.com. The best way to use these is as kick-starters for new directions or ideas.
Lesson 2 is now to its end, hope this information have given you some good tips and ideas when making your App name.