Just read an article from Gartner group identifying the Top 10 Strategic Technology Trends for 2013. Its a really good article, please check it out! They says for example that:
[quote]Six mobile architectures – native, special, hybrid, HTML 5, Message and No Client will remain popular. However, there will be a long term shift away from native apps to Web apps as HTML5 becomes more capable. Nevertheless, native apps won’t disappear, and will always offer the best user experiences and most sophisticated features. Developers will also need to develop new design skills to deliver touch-optimized mobile applications that operate across a range of devices in a coordinated fashion.[/quote]
Interesting stuff, positive is that all companies in this site offers native as well as web apps, so my suggestion..make both take care!
Full article here: http://www.gartner.com/it/page.jsp?id=2209615