On May 2 Apple announced that it was closing in on 50 billion downloads from its App Store, and a mere 13 days later it has surpassed that number. “We don’t know yet whom the lucky downloader was, but they will be receiving a $10,000 Apple gift card to enjoy for being the one to hit the milestone.”
Apple’s last big contest for the App Store was for the 25 billion benchmark in March 2012. Chunli Fu, a customer from Qingdao, China, was the winner, nabbing a $10,000 gift card and a trip to one of Apple’s stores to pick it up. In February of this year, Apple paid out a 10,000-euro iTunes gift card for the 25th billion song sold on iTunes.
The benchmark comes on the heels of Google announcing that its Play store has reached 48 billion app installations.
The milestone also means that App downloads are increasing. As MacRumors pointed out, it took Apple three years and eight months to hit 25 billion downloads, but it did the next 25 billion in only 14 and a half months. This means that it is currently on pace to do 20 billion downloads per year. So we’ll see you in Nov. 2015 for the 100 billion download celebration.
TechoBuffalo states a very interesting point: “Does anyone else notice an odd coincidence that this happened on the day Google kicked off its annual developer conference? We’re sure it truly is a coincidence, but it’s still kind of amusing.”