“Is there an app for that”? A well known question you most definately have heard. As createownapps previously have written, AppStore have recently passed 50 billion downloads…50 billion! Just came across some really interesting stuff published by Gartner Group*. Sounds outrageous but they predicts the mobile app market to grow from 5 billion in 2010 to 15 Billion in 2011 and then explode to 58 Billion by 2014.
Gartner’s forecast is broken down into two categories- advertising revenues and paid downloads (this includes in app purchases), see the above chart. Paid downloads, or “End-User Spending” as it is listed in the report, makes up the majority of revenues, but mobile advertising is sure to gain momentum and rapidly accelerate in the near future.
This forecast includes all app stores; Android Market, Nokia’s Ovi Store, Research In Motion’s App World, Microsoft Marketplace and Samsung Apps. However, according to Gartner, 90% of the current downloads are associated with Apple devisers and it seems as though they will continue to dominate.
“Is there an app for that”..yeah..it sure will be.
*The world’s leading information technology research and advisory company.