QR codes – a great oppertunity!

Just read DIY appmaker company Magmito’s blog and stumbled over a really great article I have to share about QR codes, a great oppertunity in terms of marketing!

Most DIY platforms have the QR code function and for you developers it’s a great function. IF you use it correctly.

So what are QR Codes anyway? Developed in Japan, these little gems can be defined, according to Wikipedia as: “a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode reader and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.” Thanks Wikipedia.

Over 90% of phones in use today have built-in cameras and more and more phones are coming with QR Code readers pre-installed. So, you’re running to your nearest Starbucks to grab a mocha latte and you spot a billboard plastered on the side of a building with one of these funky codes. Just activate your camera, point and shoot. You’ll definitely get some form of content this advertiser wants you to see. These days, it seems these cool codes link to Web landing pages or videos. If, however, you’re a smart marketer, the advertiser’s QR code will link to a mobile app featuring a promotion.

QR stands for “Quick Response” and that’s exactly what they allow your consumers to do, respond quickly. Big brands have adopted them successfully and modern-day consumers are not as baffled by them as they once were. If, in your search for info on QR Codes, you happen to come across this article, where a panelist at a mobile marketing conference stated, ““QR codes are not hot today – unless you’re in Japan,” please ignore.

By using QR Codes on everything from print material to tradeshow signage and Web ads that links to a mobile app, you’re cross-promoting and integrating mobile directly into your marketing mix. Big brands are using them with great success.

The key to making the most of a QR Code is to ensure it leads consumers to engaging content and data capture. All too often we’ve seen QR Code Fails; often on the part of big brands who should know better, whereby codes lead to videos or non-mobile websites. And the prospect who has taken the time to scan your code is lead past the point of no return…

Want to see some examples, have a look at Magmito’s site where they have added some of their clients for further proof that QR Codes are indeed hot and here to stay.



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