Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in 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/storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Deprecated: Array and string offset access syntax with curly braces is deprecated in 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/storage/content/94/159194/createownapps.com/public_html/index.php:4) in /storage/content/94/159194/createownapps.com/public_html/index.php on line 4 Warning: Cannot modify header information - headers already sent by (output started at /storage/content/94/159194/createownapps.com/public_html/index.php:4) in /storage/content/94/159194/createownapps.com/public_html/wp-includes/feed-rss2.php on line 8 The App School – Createownapps https://createownapps.com tools to create own apps Sun, 08 Nov 2020 20:35:43 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.11 https://createownapps.com/wp-content/uploads/2017/02/create_own_apps_white-65x65.jpg The App School – Createownapps https://createownapps.com 32 32 How to market your app https://createownapps.com/2015/05/how-to-market-app/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-market-app https://createownapps.com/2015/05/how-to-market-app/#respond Wed, 20 May 2015 18:24:07 +0000 http://createownapps.com/?p=5260 How to market app App marketing is a relatively unexplored area and as such, can often present a bit of a speed bump for developers. It can be argued that a good marketing campaign is as essential to app creation as bug fixes and user testing, however it often gets overlooked. We recommend that you start thinking about your marketing […]

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How to market app

App marketing is a relatively unexplored area and as such, can often present a bit of a speed bump for developers. It can be argued that a good marketing campaign is as essential to app creation as bug fixes and user testing, however it often gets overlooked.

We recommend that you start thinking about your marketing plan as early as possible to ensure you get the most out of your app and to ensure your download figures represent all the hard work you put into making it. If you have no experience of marketing, just reading a few books around the subject can help you get a grasp of the basics.

However, we know that when you’re short on time, money and manpower (or all of the above!) getting a fully comprehensive marketing campaign into action can be difficult. That’s why we have chosen 7 simple things you can do to market your app and increase your download figures.

1. Supporting Websites and Webpages

Ideally your app should have it’s own website or a single page on a website. Even a single page, good looking website is enough to create a professional image, reinforce your brand and therefore give your app credibility.

Screen Shot 2015-01-12 at 15.55.32

Example: The TwoDots app has a simple website that has a brief description of the app, a link to download it, some screen shots and some bonus material such as downloadable wallpapers etc.

2. Create a Twitter Account

If your app is a game or something that stands alone, people generally expect them to have their own twitter pages. If your app is related to a business or an organisation, then people will expect the organisation to have their own twitter pages. Having a twitter page allows you to advertise for free, grow your audience and most importantly – collect user feedback and provide user help and information.

3. Get to Know the App Store & Google Play

Take the time to research the App Store and/or Google Play. Ultimately, no matter what marketing activities you do, your audience will always end up here and how your app looks to a prospective downloader is of utmost importance. Look at other apps you like and apps that you hate. What do they have in common? What information do they include? Use as much visual stimulus from your app as you can; screenshots and videos are an excellent medium. Write a good description and name your app appropriately. Tools such as AppTweak can analyse your app store data and advise you on the things you should change.

4. Have a Launch Party

Not only is this step really important for getting the word out about your app, it’s also important for you to celebrate all the work you have done in creating it. If you can, invite journalists, bloggers and a good cross sample of your target audience. Structure your evening, keep speeches short and sweet and provide some food and drink for your guests. If you can, send them away with a goodie bag or treat which has something fun and useful that’s relevant to your app – some touch screen gloves and a print out with a QR code on, for example.

5. Be where your audience is

Use your common sense and select your marketing avenues according to your target audience. It’s great having a twitter account to advertise, but not if your app is aimed at toddlers. Conduct some audience research and find out where they go, what they read and what they listen to. It may just be that a well placed advertisment in a local magazine would generate more interest than a blog post on your Facebook page.

6. Think outside the box

We know it’s cliche but a good bit of lateral thinking can do wonders for a marketing campaign. Is your app aimed at cyclists? Why not get out on the streets and attach flyers to peoples handlebars? Hire a street artist and have a mural or graffiti piece done in the city centre. Hold a flashmob whilst someone hands out information. This is the time you can have some fun with your marketing and inject the same creativity and enthusiasm into it as you did creating your app.

7. Keep it up!

There’s no point firing on all cannons for a couple of weeks over your launch period and then going quiet. Start drip feeding information about your app before you launch (remember, most Journalists receive press releases 8,6,4,2 and 1 week before launch and their diaries fill up many months in advance!)  Build interest and build your audience, that way when you launch you already have a dedicate section of people engaging with your content. Don’t be afraid to ask public questions during the build. Can’t decide whether to include a certain function or not? Ask and find out! This way, you’re giving your audience what they want as well showing that you’re prepared to listen and respond.

After your launch you can then keep up to date with your users, run competitions and inform people about bugs and fixes. Also, should you ever decide to make another app you already have a good following of people to help you promote it.

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Paid or free app? https://createownapps.com/2013/03/paid-or-free-app/?utm_source=rss&utm_medium=rss&utm_campaign=paid-or-free-app https://createownapps.com/2013/03/paid-or-free-app/#respond Tue, 26 Mar 2013 19:33:03 +0000 http://createownapps.com/?p=2261 I was just about to right an article about free apps vs paid apps and what strategies you should go for, what to think of, pros and cons  so that you can make as much money possible. Cause I guess that´s something you are interested in. =) When searching for information around the net for more angles around this subject […]

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I was just about to right an article about free apps vs paid apps and what strategies you should go for, what to think of, pros and cons  so that you can make as much money possible. Cause I guess that´s something you are interested in. =)

When searching for information around the net for more angles around this subject I found a really great article and when reading it I realized that this article has all info I wanted to share to you. So instead of writing a new one I happily share this article by John Manoogian III with you.

Enjoy!

http://techcrunch.com/2012/08/26/how-free-apps-can-make-more-money-than-paid-apps/

And btw, we happily let you share your own articles here at createownapps. So if you have some finished or want to write some just get back and we can arrange that.

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How to find images to your app https://createownapps.com/2013/03/app-images/?utm_source=rss&utm_medium=rss&utm_campaign=app-images https://createownapps.com/2013/03/app-images/#respond Sun, 24 Mar 2013 21:46:17 +0000 http://createownapps.com/?p=2245 When building an app it´s important to have access to eye-catching photos that makes your app stand out. It´s also important making sure that your idea and vision of the app is visualized by your pictures. The images should set you apart from the crowd, but you have to know where to look. Here are some tips for sites that will […]

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When building an app it´s important to have access to eye-catching photos that makes your app stand out. It´s also important making sure that your idea and vision of the app is visualized by your pictures. The images should set you apart from the crowd, but you have to know where to look.

Here are some tips for sites that will make that possible. And feel free to comment on other great sites.

iStockphoto:

Royalty free photos (you only pay once), but you have to become a member and pay credits. The site has images for all areas.

Shutterstock:

Over 20 million Royalty Free Stock Photos, illustrations, vectors and videos. Maybe that’s enough.

shutterstockhttp://www.shutterstock.com/

Flickr

Claims to be the best online photo management and sharing application in the world. And there is a truth there.

http://www.flickr.com/

Kozzi

A nice joker is Kozzi which provides all cliparts royalty free and can be used in your creative projects without restrictions.  You can use them in commercial print, web and video projects for as long as you like and on any number of copies you print. Has over 100,000 free pics.

www.kozzi.com/free

Dreamstime

Vector images, films and digital shots has a free and a paid solution.

dreamstime

Fotolia

Right now Fotolia offers 21,492,409 Royalty Free Stock Photos. Images starts at 74 cents for the Pay-as-you-go plan, or you can subscribe and pay a little less per image.

fotolia

http://eu.fotolia.com/

Morguefile

Photos at the Morguefile are free for commercial purposes and can be used without attribution. A bit different with Kozzi, Morguefile allows user to upload their own photos to the community to show appreciation, and if you have a bizarre idea, you can always contact with the author:

http://www.morguefile.com/

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Naming your App https://createownapps.com/2012/11/naming-your-app/?utm_source=rss&utm_medium=rss&utm_campaign=naming-your-app https://createownapps.com/2012/11/naming-your-app/#comments Wed, 21 Nov 2012 13:24:21 +0000 http://createownapps.com/?p=1650 Naming your app What may seem not that important is in fact really worth thinking about. Some people say that giving a name to your application is one of the most important decisions you will make in the process of development. It’s about taking that extra step and it will have a marked influence on the success of your app. […]

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Naming your app

What may seem not that important is in fact really worth thinking about. Some people say that giving a name to your application is one of the most important decisions you will make in the process of development. It’s about taking that extra step and it will have a marked influence on the success of your app. Ideally, you’ll want a title that maximizes your app’s exposure to potential customers. The most important consideration in application development is, of course, the quality of the app itself, but the second, and only slightly less important, is making sure your customers know about it. Most customers will find your app using a search tool of some kind, so you need an effective naming strategy.

Naming your mobile app requires a great deal of thought and some time working with it. The name has to tell the customer quickly and clearly what it does or they simply won’t bother. Think about the purpose of your app and what you are really providing. Is it a social media product that offers access to friends and family? Is it a personal organization tool that saves time? If you can think beyond what your product does on a superficial level and into the more significant service that you’re offering, you could end up with an ideal evocative brand.

The app name should not only be closely connected to the app’s functions, but it should also be something users can instantly identify the app with. Think of it as a first impression. The competition is fierce with many similar apps like yours, don’t be the one that get lost in the mix, stand out and do it with your app name.

The app name goes hand in hand with other factors that affect the first impression. We will not write about this now but to mention it, it’s the icon, screenshots, text and star ratings. If the name is unclear you’ll be depending a lot on these factors to convey its purpose. So if your name stands out and the user understands instantly what it does and why it is better than the competition, you will have more chances for success

Here are some important points to think about when naming your app:

Is the name present? Secure it.

Do your homework and check if there is already an app by the same or a similar name before submitting to an app store. Imaging spending countless of hours making an app, publish it and noticing the name is already used..catastrophy. Having a similar name for your app may run into copyright issues at a later time, it will also create unnecessary competition for your app. Take a look at Google search to see if there are any companies or entities using that name already. Just because it’s available in the App Store doesn’t guarantee it not being used elsewhere. Secure the domain in all the social services like Twitter, Facebook etc. A good tool for that is Namechk

Be original

Make sure your name doesn’t sound too conspicuously close to popular apps. Many out there want to be part of the new and trendy apps and starts naming their app with a similar method. Maybe you will gain some recognition for it but you would presumably lose it in legitimacy. Isn’t the original one the only one worth buying? Be the one that breaks the trends and starting a new one, even when it comes to naming.

Timing

The timing of naming the app is also crucial. If you get your heart set on a name but the actual development of the app isn’t very far along, remember that you can’t squat on a name, according to Apple. You’ll have 120 days total to submit your initial binary in order to hold that name. Otherwise, you’re up against the chances of someone else taking it.

Relevance

Your app name should relate to its functions. Choose a name that most closely describes the app. All those questions, and many more, are considered in those split-second moments when someone’s browsing the App Store or some other marketplace. Why not push those compulsive buyers over the edge to dive in to buying your app by giving it a stellar name?

Make it easy to remember

The name of the app must be easy to memorize for the user. Since clarity and reconcilability are so important, make sure they take the front seat when deciding on a name. Remember that users are faced with tons of apps and will initially see your app for a few seconds’ tops.

Pronunciation

Make it easy for users to pronounce. This will increase your app’s chances in the marketplace. The name of your app should be as uniform as possible out in various app stores and countries. The brand of your app can only grow through constant presence.

The SEO and ranking factor

Naming your app is also connected to the SEO part, for some an unexplored area. For those who don’t know it SEO is short for Search Engine Optimization and is a way to let top search engines such as Google “find” you easily and list you among their earliest search results. A clever SEO strategy would keep your app ahead in the ranking but it takes some time and needs a little bit of work. If you are new to this I would recommend getting some tips/help from somebody you know or hire someone.

Remember to use the keywords wisely to get as many users searching for it possible. Use maximum keywords in your app description. You have 100-character limit, make sure all the keywords counts and optimize all those characters to the best extent possible. Separate each keyword with a comma and include plurals and synonyms wherever they apply. Try including the phrases “free”, “lite” or “cheap” wherever applicable. This will drive additional traffic to your app and increase your search ranking in Google.

Google Adwords has a tool called The Mobile App extension that will help advertisers raise awareness of the fact that they have an app. When users are searching on their Smartphone’s for a brand name or product category, they’ll see relevant ads displayed, and advertisers that have apps can append a link to their app below the ad description. Gooogle Adwords cost money but with a smart usage of the keyword it is a very good tool.

A good way is also to include some popular search terms in your app title. This has the double benefit of helping with SEO, and it also ties into our first point about the fact that the name should clearly help tell the customer what the app does.

Your app URL is also an important aspect for SEO. Needless to say, the name of your app will be used as the URL filename by default. Remember not to use irrelevant or special characters in your app name, as this might end up causing an error in URL generation.

Formatting App Description

Formatting the app description is yet another aspect you need to look into, before submitting your app. This description will be shown on both the app store you submit the app to and on your app webpage. Briefly describe what your app does in the first two lines. Apple for example hides the rest of it behind a “More” link. Avoid long blocks of text. List key features. Include user reviews and expert reviews once available. Emphasize app’s simplicity and ease of use. Keep in mind that many people will browse the store and read your description from their phone or tablet, so it is a good idea to keep it brief and highly scannable.

Categorizing Your App

Categorizing your mobile app is about as important as giving it an appropriate name. This helps in overall app marketing, so that you can enhance the general reach of your app. Choose a category that has the least competition and also a decent enough keyword ranking. One effective tool to let you gauge the existing competition between the several categories in the app marketplace is MobClix. At least, it lets you get a good idea of the best categories you can place your app in.

Test Your App Name

If possible, test your app name among a closed group of trusted people e.g family, friends, colleagues etc, before actually submitting your app. Feedback will help you estimate the efficacy of your mobile app.

Amalgamations

Amalgamations are combinations of two or more words. These brands are intended to borrow credibility or connotations from the words that are amalgamated together. AppMakr, iBuildApp, AppSpotr is a few examples of companies with the DIY platform that use this technique. You may have heard of Evernote as well, a perfect example of a good amalgamation. Make sense right? This technique can be fairly effective for mobile apps, as long as the chosen words retain their meaning and describe the app accurately. And don’t “over-amalgamate” and go past the aforementioned character limits. Try making the words short, effective and descriptive. The best app names sometimes use a simple convention of pairing the basic function of the app with a word that enhances it.

Camel-case method

Many of the trusted apps out use the camel-case method. CamelCase is a naming convention in which a name is formed of multiple words that are joined together as a single word with the first letter of each of the multiple words capitalized so that each word that makes up the name can easily be read. AppsBuilder is one example that uses this technique. People recognize this method and it’s a good one to use.

Use space wisely

You only have a very short space to name your app, 11 characters or less before it gets truncated. Short and concise is the way to go. This means that you need to be really clever with how you use the space once you take all the considerations above into account.

Use name generators

If you’re really stuck for what to call your app, you might get a nudge in the right direction by using a name generator such as nameboy.com or dotomator.com. The best way to use these is as kick-starters for new directions or ideas.

Lesson 2 is now to its end, hope this information have given you some good tips and ideas when making your App name.

Citation: https://twohourblogger.com

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Understand the App market https://createownapps.com/2012/11/understand-the-app-market/?utm_source=rss&utm_medium=rss&utm_campaign=understand-the-app-market https://createownapps.com/2012/11/understand-the-app-market/#respond Fri, 16 Nov 2012 13:02:42 +0000 http://createownapps.com/?p=1609 When going through the idea process you are at the same time investigating your market. In most cases AppStore or Android market, fierceful arenas where apps really fight for its existance. So how do you survice? Get to know your market, play around, see what’s in the top list and what’s popular. Look at the really successful apps, the design, […]

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When going through the idea process you are at the same time investigating your market. In most cases AppStore or Android market, fierceful arenas where apps really fight for its existance. So how do you survice?

Get to know your market, play around, see what’s in the top list and what’s popular. Look at the really successful apps, the design, the layout etc, why are they working? And do the same with the not so good ones. In order to understand the market, you have to study it. This seems rather obvious, but you wouldn’t believe how many developers that don’t understand this concept. They don’t watch the market, follow the most successful apps, or try to figure out why those apps are successful.

My tips is that if you are not already..become an app addict. That means spending at least 2-4 weeks researching the market while downloading and playing with tons of apps. This training period is an investment in your expertise, which will become the lifeblood of your success. The more hours you rack up playing around and studying successful apps, the better you’ll be able to understand their common traits and what users desire. That’s combining business with pleasure.

Keeping pace with the market can be done in different ways. For AppStore the best way is to study Apple’s cheat sheet constantly. The App Store displays the top paid, top free, and top-grossing apps (the apps that make the most money, including free apps), almost in real-time. Apple provides the same lists in the individual app categories. These charts are golden because they tell us volumes about the market. The best part is this information is freely accessible to anyone, at any moment (unlike the market info for basically every other industry).

Review these charts frequently, and keep a notebook of potential trends you spot. Doing this repeatedly will educate you on successful app design, marketing, and various pricing models. The research you’re doing is simple, costs nothing, and it’s actually fun!

Here are some questions to ask while you’re researching successful apps in the market:

Why is this app successful?

What is its rank and has it been consistent?

Why do people want this app? (Look at the reviews.)

Has this app made the customer a raving fan?

Does this app provoke an impulse buy?

Does this app meet any of my needs?

Did I become a raving fan after trying it?

Will the customer use it again?

Also check how they are marketing to their customers? (Check out the screen shots, icon design, and descriptions.)

  1. What is the competitive advantage of this app?
  2. What does this app cost? Are there in-app purchases? Advertisements?

Most developers will build an app and expect tons of people to find and download it right away. That rarely happens. You have to figure out what people are interested in and the kinds of apps they’re downloading first, then you build your app based on that insight.

Once you’ve put in the necessary 2-4 weeks of research and feel you have a decent grasp on the market, it will be time to look back on the trends you discovered and explore some ideas for potential apps you can develop.

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Develop your app idea https://createownapps.com/2012/11/how-to-develop-app-ideas/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-develop-app-ideas https://createownapps.com/2012/11/how-to-develop-app-ideas/#respond Fri, 16 Nov 2012 12:57:31 +0000 http://createownapps.com/?p=1605 The Idea – get one, try it, evaluate it So how do you start entering the fastest growing industry in history? One thing is for sure, you can jump on the train and be part of it. It’s not complicated. Whether you have a blog, a website, a restaurant, a large corporation, a campaign, event, a band etc the DYI […]

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The Idea – get one, try it, evaluate it

So how do you start entering the fastest growing industry in history? One thing is for sure, you can jump on the train and be part of it. It’s not complicated. Whether you have a blog, a website, a restaurant, a large corporation, a campaign, event, a band etc the DYI (do-it-yourself) platforms are there for your specific need. But the competition is fierce and your are not the only one entering the market.

To start off, creating an app is in a way like starting a small business and that’s what I would like you to think. When starting a business there are some key points you have to think about before you start. For some of you this road is already clear but for most of you there are some really important stuff to think about. Do your homework!

First off is the idea. What exactly are you going to do? Having a good idea is not the same as having a good “business idea”. It is only when you see that the idea you have is possible to earn enough money as it can be converted into a business idea. That is the foundation. Think about the idea and ask yourself these evaluating questions:

Think outside the boxDoes the app solve a problem no one else has solved? Cause if an app solves a common problem that nobody have solved, than your app has a lot of potential..think outside the box. Maybe there are apps out there that has tried to solve it but not succeeded, what is your strength in that case?

Are there similar apps out there? If your answer is “yes”, think again before you continue. Is your app significantly better, does it have a twist, i.e what makes your app better? If you can’t think of an answer, well maybe you should not continue. I cant count the number of times I have had a revolutionary idea..but that’s before I looked at the market and discovered what out there. Remember, the competition is fierce.

Does the app make people laugh? Guess what, really funny and successful apps can fastly be spread, creating a buzz. Your app doesn’t have to be useful or fill a need to your target group. It can be just funny.

Will your app be in the category popular? Although the app solves an everyday problem that no one else solved, you should ask yourself if it’s in a category that interests smartphone users. Some categories have far fewer downloads than others, and thus harder to find for the surfer compared with the popular apps.

Is the app internationally recognized? It goes without saying that an app that is internationally recognized also have greater potential than one that only turns to your local market. There are more than 200 million iOS users out there and growing, think about how to attract a large proportion as possible. Don’t limit yourself. You should though keep in mind that if the app depend a lot of text content then it must be translated into several languages, which also means a larger cost into the project. But an app does not need to be extremely successful to be profitable if you turn to a larger audience. Is there a market for it throughout the world, it can generate a steady income which admittedly is a bit smaller than the big dragons, but still not to be despised.

One thing that almost everybody does is evaluating the app idea to friends and families. If you haven’t done that already that is a really good thing to do. Your closest people makes you think of solutions, problems, improvements that you haven’t accounted for..trust me. And hopefully they do it with honesty and ask you inconvenient questions. Try to convince them, explain why your app will succeed. If you can’t do that, think again.

Since we are focusing on the companies having the DIY platform on this site keep in mind that these platforms cant do everything, but they can do alot. Try to read the revews on this site, get an understanding on the different platforms out there so that you can fit your idea into their platform. If not, then move on to the developers and get ready to spend some extra money.

Next Lesson in The App School is “Naming your app”.

If you need more information about app ideas, here are some external links.

http://www.newappidea.com/

http://www.appolicious.com/

http://www.148apps.com/

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Get to know your Target Group https://createownapps.com/2012/11/skapa-egen-app-2/?utm_source=rss&utm_medium=rss&utm_campaign=skapa-egen-app-2 https://createownapps.com/2012/11/skapa-egen-app-2/#respond Fri, 16 Nov 2012 12:42:15 +0000 http://createownapps.com/?p=1597 A key factor when developing your app is to understand how the target group works and build the app from that insight. Who will buy your app and who do you really want to sell to? Are you focused on the teenage market? Do you have a business app geared to a specific type of profession? Understanding your audience will […]

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A key factor when developing your app is to understand how the target group works and build the app from that insight. Who will buy your app and who do you really want to sell to? Are you focused on the teenage market? Do you have a business app geared to a specific type of profession? Understanding your audience will help you develop a targeted marketing plan. Important questions to ask yourself could be:

Who is my target audience?

Does my target audience use iPhone?

Will the app actually make any real difference to the lives of its users?

Do the users actually need this app, or are there dozens of similar apps on the App Store?

How much would people be willing to pay for my app?

One of the key things to remember who you’re designing your app for. If you are part of the target audience, then it’s a lot easier to know what they’re looking for, but if you’re not, don’t worry, because your target audience is probably not that far away.

If you’re designing an app for gardeners, have a chat to your friends who enjoy gardening, and find out what makes their lives difficult. Then, when you’ve got your answers, sit down and think about how you could solve those difficulties using their own phones. Again, this is a time not to restrict your thinking, so even if you couldn’t imagine how your solution would work, there’s probably someone who does, so think big and edit out the craziest of your ideas after yet more sleep.

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